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As it does for restaurants, The MICHELIN Guide intends on independently recommending hotels that constitute true destinations. After four years of work, The MICHELIN Guide now proposes a new selection of more than 5,000 remarkable hotels in 120 countries.
The MICHELIN Key, a new MICHELIN Guide distinction
In an industry saturated with questionably trustworthy endorsements, the MICHELIN Guide offers its expertise to travellers to guide them towards only the very best experiences. In response to today’s hyper-standardisation of accommodation (in terms of design, interior decoration, special touches, and so on), The MICHELIN Guide will appeal to travellers’ emotions by orienting them towards bold establishments that excel in every way: architectural approaches, professional know-how, and the existence of a true, identifiable personality.
The new MICHELIN Guide selection recommends more than 5,000 hotels throughout 120 countries in a broad range of prices and styles. The selection is based on five criteria:
Determined independently from all existing labels and free of any pre-established quotas, this hotel selection addresses those travellers who already trust The MICHELIN Guide and all those who seek verified, well-informed advice.
With this new approach to hotels, The MICHELIN Guide has three objectives:
Exploring the MICHELIN Guide website and mobile application is easy and intuitive from planning to booking. Clients may take inspiration from the magazine section, choose between accommodations using a filtering search engine, reserve a room, pay online, and provide feedback or share their experiences. The platform is ad-free for more fluid browsing, and future travellers can also enjoy a customer service available 24 hours a day, seven days a week, as well as the assistance of a team of travel experts who specialise in offering tailored guidance.
In this new selection, The MICHELIN Guide teams seek to highlight the establishments that raise hospitality to an art form, forging absolutely unique experiences for travellers.
“The MICHELIN Key is a clear, reliable indication for travellers. Just as the MICHELIN Star distinguishes those restaurants that are at the peak of their art, the MICHELIN Key recognises the most exceptional hotels throughout the world. It is also an acknowledgment of the teamwork of committed enthusiastic hospitality professionals.”
Each year, the MICHELIN Key will distinguish exceptional establishments led by teams with unique forms of knowledge. The MICHELIN Key will be awarded following one or several stays conducted anonymously by The MICHELIN Guide selection teams.
The MICHELIN Guide teams are currently in the field and will reveal the first MICHELIN Key selection in the first half of 2024.